Log in
The Finnish Ski Association adopted Vaula CRM to support partnership sales. The decision was driven by a need to simplify the sales process and ensure that the organisation had a tool that supports sales work as straightforwardly as possible.
Traditional CRM solutions were seen as cumbersome, both in terms of usability and cost. The Finnish Ski Association wanted to avoid a situation where the system became an end in itself or slowed down the daily work of its salespeople.
Keeping the Focus on Customers
Herkko Mali, Sales Manager at the Finnish Ski Association, works with partnerships and customer discussions on a daily basis. Time should be spent on people, so the supporting system needs to be quick and easy to use.
“We wanted a lighter and more cost-effective solution. In our sales and customer work, our main focus is on people, and we want the system to support that. Vaula feels like it was built for salespeople. It is lightweight and straightforward to use.”
– Herkko Mali, Sales Manager
Why Did They Choose Vaula?
The decision was not based on a comparison of features. What mattered most was that Vaula immediately felt practical and ready to use. Implementing the system did not require a separate project or additional training, allowing the sales team to get straight to work.
The pricing was clear and easy to understand, with no need to purchase extensive packages or add-ons. Vaula was seen as a sensible option in a situation where other solutions were either too cumbersome or too expensive in relation to actual needs.
Its Finnish development and independent product background also inspired confidence. Vaula did not feel like a generic CRM, but rather a tool built specifically for sales work.
The Finnish Ski Association recommends Vaula CRM to organisations looking for an effective sales tool without cumbersome systems or high costs.